Authority, backlinks & citation gaps
Understand which sources shape AI answers and identify relevant gaps in your brand’s presence.
Follow the sources behind the answers
Backlinks & PRs brings source and citation-gap analysis into the growth workflow. Review the domains appearing across tracked buyer questions and where competitors have a presence that your brand lacks. Start with source relevance rather than treating every link as equally valuable.
Investigate a citation opportunity
- 1
Review source coverage
Use the available analysis to identify sources associated with your tracked topics and competitors.
- 2
Inspect the actual page
Check why the source is relevant, whether the information is current, and whether your brand has something genuinely useful to contribute.
- 3
Choose an appropriate response
Consider improving your own evidence, correcting an inaccurate listing, or planning relevant editorial outreach. Keep your team’s review and the publisher’s policies in the process.
Separate opportunity from placement
- A detected gap is a research lead. It does not mean a publisher has agreed to mention or link to your brand.
- A citation in an AI answer is not necessarily a backlink to your website.
- Source analysis requires relevant tracked results. No outreach, placement, or ranking outcome should be assumed from detection alone.
Review network participation before joining
Where the opt-in backlink network is available, review participation status, credits, and recorded performance in the network view. Confirm the requirements and relevance to your brand before joining. Network activity is separate from earned editorial coverage and does not guarantee a particular number of links or a ranking improvement.