Content Studio
Develop briefs and drafts, refine the content, and review search-ready details before publication.
Create with evidence and brand context
The article workspace brings the draft, AI-assisted revisions, and optimization details together. Start from a defined reader need and use the Knowledge Base to guide terminology, expertise, and tone. Good structure supports both human readers and answer engines.
Move from brief to reviewed draft
- 1
Confirm the assignment
Check the audience, topic, intent, language, and content type before generating or editing.
- 2
Shape the article
Review the opening, headings, direct answers, supporting evidence, and next step. Ask for targeted revisions rather than repeatedly replacing the entire draft.
- 3
Check the publishing details
Review available metadata, URL slug, links, and optimization settings. Confirm that the saved content and any connected publication reflect the version you approved.
Use an editorial quality check
- Verify names, statistics, dates, sources, and claims. Remove unsupported details rather than presenting them as facts.
- Write for the reader’s question. Avoid repetition, forced keywords, and generic claims about expertise.
- A score or suggested schema is guidance, not a guarantee of ranking or rich results. Structured data must match visible content.